160 - Google’s Latest Ranking Signal Marks A New Age In SEO
Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fact, SEO is very far from being dead and there's new information from Google that should have good marketers very excited. Google is preparing to make a major change to its search ranking algorithm by introducing a new ranking factor known as Page Experience. In this episode, we discuss what the new factor is and how you can prepare your hotel website to rank higher and beat your competition. SHOW NOTES:
