168 - 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget

Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets, vendors are jockeying for position, and accounting is demanding POs. In this episode of the podcast, we’re going to pit the Fueligans against each other to pick the five most effective ways to spend your hotel marketing budgets and one thing you can absolutely cut. Welcome to the podcast, you can grab a whole seat… but you’ll only need the edge! Here’s the scenario, you’re the marketing director for the Old Timey Hotel and budgets are tight. You only get to spend your money on five items and because you’re at the Old Timey Hotel, your departments are siloed and operations have their own budgets. And here’s the twist, because you did such an awesome job with your brand PPC campaign over the past few years, that is already included. What five items are you spending your budget on (not counting brand PPC). What is one thing you spent money on in 2019 and 2020 that you are going to cut? SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-168-5-things-to-invest-in-and-1-thing-to-cut-from-your-2021-marketing-budget/