205 - Does OTT Advertising Make Sense For Hotels?
Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast
