258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/
