69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
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Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade people to do what you need them to do. That’s what we’ll be discussing in today’s episode. Simple things you can apply to your website and booking engine that will have a dramatic impact on conversion rate and the number of direct bookings. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-69-5-simple-marketing-psychology-hacks-increase-direct-bookings/
