70 - What Happens When Phone Agents Act Like Your Website?

Hotel Marketing Podcast - A podcast by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

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In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. Let’s face it, a hotel’s website is one of the most important investments a property can make. It influences almost every booking in some form or fashion. And yet, we still live in a world where folks take a set-it-and-forget-it approach to their website. Despite more than 50% of direct bookings coming in online, and the fact that the phone reservations probably originated from the website in the first place, people still spend more time focused on improving their agents performance and neglecting their top sales agent... THE WEBSITE. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-70-happens-phone-agents-act-like-website/