Episode 1. How to generate high-quality B2B leads from the podcast with James Carbary

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ Have you ever wondered how to generate leads from the podcast?Well, I had.I was always suspicious about podcasting as a content marketing tool for several reasons.This channel has unpredictable ROI. It’s hard to track whether your episode attracted the target audience or no. You can’t add sales pitches to the episodes.As well, people listen to the podcasts from mobile devices, and the chances they will tap into the browser the show producer's website is minimal.One man changed my opinion about podcasting as a B2B inbound lead generation tool by 360 degrees. Meet James Carbary!James is the founder of Sweet Fish Media, an agency that produces podcasts for B2B companies.As well, James is my co-author of B2B growth marketing deconstructed ebook and co-host of one of the most popular B2B marketing podcasts called The B2B Growth Show. This podcast landed Sweet Fish Medias contracts with such giants as TOnce, I reached out James and asked whether daily podcast production worth its efforts.He replied:– "Do you want to meet with high-quality leads every day?"– "Sure."– "That's why we produce everyday B2B Growth Show".While most SDR and BDM try to get appointments with cold outreach and prospecting playing the game of numbers, James figured out how to schedule meetings with high-quality accounts that fit his ideal customer profile every day.This unconventional approach helped him growth Sweet Fish Media agency in 1 year and acquire as clients "big fishes" like Terminus, Unbounce, Prezi, Acumatica, and others.What you'll learn from this episode:+ How Sweet Fish Media used their own podcast to generate high-quality leads+ The truth about the podcast popularity, and why Noah Kagan and Gary Vaynerchuk won't make your podcast popular+ The unobvious reasons why 90% podcasts never make it past episode 7+ 2 approaches that drive target traffic to Sweet Fish Media podcast that most B2B podcast producers never make+ The podcast vanity metrics and what you should really track as a B2B marketer