Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth. By the end of the episode, you'll know how to improve your MQLs and convert more leads!​We cover:​- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies- ​The correct definition of MQL​- How you'd proceed with MQLs to drive pipelineRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/