Episode 125: Account segmentation for ICP development with Andrei & Vladimir

Full-Funnel B2B Marketing Show - A podcast by Andrei Zinkevich

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Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​In the new episode of Fullfunnel Live, we're going to share with you a step-by-step process of account segmentation for ICP development. We'll cover: - The most common mistake when developing an ICP - How to define the tiers in ICP and segment all accounts properly - How to define account qualification and disqualification criteriaOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/