Episode 156: How to handle leadership objections about demand gen & ABM with Andrei & Vladimir

In this episode of Fullfunnel Live, we talked about how to handle leadership objections about demand gen & ABM. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: • The root reasons behind sales and leadership pushback for demand gen and ABM • How to address the most common objections: the data and proof points you need to collect • How to prepare internal business cases to get a buy-in 💡 As always, we share real live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike. 📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/