Episode 44: Insights from an enterprise ABM program (that generated a multimillion Pipeline) with Fes Askari

Never miss a new episode: https://sendfox.com/lp/mnyll3What can we learn from an enterprise ABM program that generated a multimillion pipeline?We really need to stop thinking about ABM as IP-based ads or enterprise leadgen.That is, if you’re looking to scale revenue.There are so many other plays and strategic elements with a higher ROI.This is the topic I had a pleasure of chatting with Fes Askari, the Director of Sales & Strategic Accounts at strategic ABM, an Account-based Marketing (ABM) Agency from London, with B2B tech client clients like CommScope and Cloudflare.Tune in to learn:- What’s the essence of ABM- What are the best ABM plays (including one that helped Acxiom Created a £1.5m Pipeline in 120 Days and grew beyond)- Which are the three levels of account research to use to personalize your campaigns and engage more account?Connect to Fes on LinkedIn https://www.linkedin.com/in/fesaskari/ https://www.linkedin.com/company/strategicabm/Check out the case study he spoke of during the interview: https://insights.strategicabm.com/video-case-study-acxiom-abm-sales-pipeline