Episode 65: Building a 20+ marketing team driving 75% new customers with Rob Yoegel

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelHow do you build a 20+ marketing team — driving 75% of new customers?That’s the story of Linode, a public cloud company of almost 20 years.Three years ago, they embarked on a journey to accelerate their growth, and build out their marketing operations. Tune in to hear Rob Yoegel share his lessons from this fascinating journey:- How to market to people who deeply mistrust marketing (developers)- Why marketing really begins when the customer says “yes”- How to create case studies that turn your customers into passionate advocates- How to use experimentation to discover high-growth channels (like YouTube influencers)I really enjoyed recording this episode, and I’m sure you’ll enjoy listening.RESOURCES: Lean more about Linode: https://www.linode.com/Connect to Rob: https://www.linkedin.com/in/robyoegel/