Episode 73: ROI taxes, linear mindset, and GTM strategy with Andrei Zinkevich and Vladimir Blagojević

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelWe're meeting with Vladimir Blagojevic to discuss the recent research we did with B2B tech companies about marketing strategy.​Key points we are going to discuss:​Key challenges and the root reasons why B2B companies are struggling to create an effective marketing strategy.​The ROI taxes almost every B2B company is paying nowadays.​The core elements of the 2022 B2B marketing strategy​The linear mindset, and how to get executives buy-inRESOURCES:Video: https://youtu.be/BmSPuG_o0qcOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogVladimir on LinkedIn: https://www.linkedin.com/in/vladimirblagojevic/Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/