Highlights - Mathis Wackernagel - Founder, Pres., Global Footprint Network - World Sustainability Award Winner

"So by looking at the effect of Earth Overshoot, which we think is the second largest risk for humanity, it actually becomes easier to address because all things come together, and you start to see the self-interest to act. Because if you're in a world of overshoot, and you're not able to be resource-secured, really it's going to hurt you. So it's not just being nice to the rest of the world. I mean, that too, but primarily, it also becomes really essential. If you're not ready for that world, it's going to be very difficult for you. So by bringing this story out, make it resonant, people then also come to us, companies approach us and say, “Let's work with each other.” And it may not be that important how big they are, because we are impressed by stories to a large extent, so the more we can show examples where people build their own success by thinking about the world from that perspective, that's probably convincing others in some ways. So it's very hard to work effectively with institutions who deeply believe that the information is inconvenient because they come up with excuses and you try to overcome the excuses. And by the time you've overcome these excuses, they have invented seven other excuses. Like the hydra, chop off the head, and seven more heads grow. So I think that's really the big tragedy we find. And I think it actually would be so simple if we had a better narrative. We're so in love with the narrative of pointing fingers that we don't see the obvious."