Consumer Signals Influence the Biggest Agtech Startup: Indigo Ag

In this episode of Future Food, I speak to Jennifer Betka, the chief marketing officer of Indigo Agriculture. Jennifer is an expert marketer with a career spanning many different industries, most recently at StubHub, so it's really interesting to hear about her transition into agriculture. "When I look at our brand, I think it's a really curious brand that's asking really important questions. If growers can be incentivized to put carbon back into the soil, do consumers care?" Turns out they do!