#24 David Sandström: Creating a Brand that People Talk About

Tune in to hear from the CMO at the global fin-tech unicorn, Klarna. He is the man behind the Snoop Dog branding and essentially making marketing a bank fun (it's possible, trust us).  David shares some insightful trends and emphasizes that leaders should look to incorporate marketing influencers, whether celebrity or social media, to maximize attention, create trust and relatability. Hosted on Acast. See acast.com/privacy for more information.