Getting to know Asia’s future consumers

Asia is the world’s consumption growth engine – miss Asia, and you’ll miss a $10 trillion opportunity over the next decade. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns. In this episode, we discuss the consumer trends and segments driving Asia’s growth over the next decade, and how companies and businesses can capture these new segments of Asian consumers. Join the conversation with McKinsey leaders - Wonsik Choi, Senior Partner, Korea; Naomi Yamakawa, Partner, Tokyo; and Tiago Devesa, Consultant, Sydney.