From Conversations to Change with Yerba Madre — Emily Kortlang

Yerba Madre (formerly Guayakí) is a certified B-corp that aspires to create more than just profits with their yerba maté teas. CMO Emily Kortlang and her team are doubling down on what makes the brand unique: their commitment to regenerating the planet and to creating dialogues, rather than just increasing sales. On today's episode of the FoST Podcast, Emily shares her fascinating insights on using a story-first approach to build relationships that go beyond product. To learn more, visit our website at https://futureofstorytelling.org/case-study/emily-kortlang-from-conversations-to-change-with-yerba-madre/ -- © 2025 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Madison Brown in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Emily Kortlang, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.