GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Andrzej Marczewski is the Intranet Webmaster at Capgemini UK and author of Gamification – A Simple Introduction & a Bit More. He explains how understanding user types can increase the odds that your gamification will achieve your objectives. Marczewski’s current model User Types 2.0 describes six user types: * Socialisers are motivated by Relatedness. They want to interact with others and create social connections. * Free Spirits are motivated by Autonomy. They want to create and explore. * Achievers are motivated by Mastery. They are looking to learn new things and improve themselves. They want challenges to overcome. * Philanthropists are motivated by Purpose. This group are altruistic, wanting to give back to other people and enrich the lives of others in some way. * Players are motivated by Rewards. They will do what is needed of them to collect rewards from a system. * Disruptors are motivated by various things, but in general they want to disrupt your system, either by directly or through other users. Resources Mentioned in This Episode * eBook: Gamification – A Simple Introduction & a Bit More * Blog: http://Marczewski.me.uk * Article: Using the Gamification User Types in the Real World * Article: Marczewski’s User Types * Twitter: @daverage * LinkedIn: uk.linkedin.com/in/andrzejmarczewski To stay up on the latest news and trends in employee gamification, join the Game Changer group on LinkedIn. Subscription Links iTunes Stitcher RSS Your Feedback If you like our show, please rate us on iTunes. That makes a huge difference in helping more people discover it. We love to know your thoughts about this episode. Please submit your comments below! You can also email comments to Jesse at [email protected], subscribe to him on Facebook, or follow him on Twitter.