Authenticity: Reclaiming Reality in a Counterfeit Culture - With Alice Sherwood, author (#95)

Today's guest is Alice Sherwood, author of the new book "Authenticity: Reclaiming Reality in a Counterfeit Culture". We have a fascinating chat about the counterfeit goods and how brands are actually helping the fakers, storytelling in marketing, how almost all fashion design is an incremental process, influencer culture and how AI is making is both enabling the theft of information and helping catch the thieves at the same time. Oh, and who really invented the tuxedo, Yves St Laurent or Ralph Lauren?