Making good in an old factory - With James Eden, Private White VC (#93)

When you find yourself having a crisis of career and decide that taking on a garment factory from 1853 in the heart of Manchester sounds like a great idea, you're clearly not faint of heart or work shy. James Eden visits the podcast to talk about how he came to start Private White VC, as a tribute to his heroic great grandfather, the difficulties in moving from being a maker for others to becoming a brand, the history of Manchester as the birthplace of the industrial revolution, the challenges of working in an old factory and making the very best garments you can. Oh, and trying to change the pricing structure of fashion retailing!