No poop in the soup - With Martin Ridne of Jernvirke

Today's guest is Martin Ridne of Swedish micro-brand Jernvike, literally a husband and wife brand from Stockholm. Jernvirke has been in business for around a year and I wanted to check in with Martin to hear about the experience of starting a clothing brand from scratch, what they bring to an already crowded table, being hands-on with the factory that makes for you, the trust-issues you face with your suppliers, and what sustainability means when you're still a young business. We get into all this and more, I hope you enjoy it. PS: The title of the episode? You'll need to listen for the explanation :)