Provably fit for purpose - With Martin Brooks of Shackleton (#85)

When you start a brand based on your admiration for the last great hero of exploration, you want to make sure you live up to the legend. Martin Brooks of Shackleton guests to talk about his decades-long obsession with Ernest Shackleton and his Antarctic quest, his values and leadership, and the understated heroics and achievements. Oh, and how they are going about making functional outerwear to last a long time, inviting customers to experience extreme conditions and keeping the legend of Shackleton and his men alive.