182: Make Your Groups Elite; Good is the New Cool

Best-selling author Daniel Coyle looks at what elevates the best groups and teams above the rest of us (01:53). Spoiler alert – it does not mean making everyone feel comfortable. Then, marketing guru, branding expert and author Afdhel Aziz helps you elevate your brand above the noise in today’s marketplace (26:54). And many companies are taking the approach of, “Ask not what you can do for our brand. Ask what our brand can do for you.” But Gartner expert Rick DeLisi (47:38) says it's the wrong ques