Navigating the New Importance of Partnerships in Today's Event Industry

Hosts: David Adler Guests: Erica Boeke, Austin Johnston, Nancy Shaffer In this episode of GatherGeeks, BizBash founder and chairman David Adler sits down with a powerhouse panel of event industry professionals: Nancy Shaffer, chief creative officer at RJ Whyte Event Production and the president of the Live Events Coalition; Austin Johnston, CEO of AKJOHNSTON and president of the Experiential Guild of America; and Erica Boeke, the founder and CEO of Liberty & Co. The group dives deep into how partnerships of all kinds have impacted their event businesses and shares key learnings on how to collaborate effectively. They give practical tips and takeaways for using partnerships—with both internal and external teams, with brands and artists, with the industry as a whole and even with event guests—as one of the most important principles of our post-COVID era. Sponsored by Hopin.