Tips for Designing an Effective Conference Experience (Episode 170)

Hosts: David Adler, Beth Kormanik Guest: Lauren Kotkin In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Lauren Kotkin, director of educational programs for Exponent Philanthropy, a Washington, D.C.-based association for small foundations. She discusses the background of her own conference, and shares how different generations learn today, ways to focus content and market sessions, and tips for engaging an audience. Kotkin also talks about the importance of knowing your audience, best practices for choosing keynote speakers, how to judge R.O.I., and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 46:16