Using Events to Turn Consumers Into Superfans (Episode 188)

Hosts: David Adler, Beth Kormanik Guest: Dan Mannix In this episode of GatherGeeks, BizBash chairman David Adler and special projects editor Beth Kormanik chat with Dan Mannix, C.E.O. of CSM North America. Mannix shares tricks of the trade for large-scale fan experiences such as sporting events, diving into details on security, transportation, and line control. He also shares tips for standout brand activations at larger festivals like South by Southwest, plus how to hire strong temporary staffers, the event trends he's most excited about, and much more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 49:56