What Brands—and Guests—Want From Activations Today (Episode 172)

Hosts: David Adler, Beth Kormanik Guest: Simon Miller In this episode of GatherGeeks, BizBash C.E.O. David Adler and editor in chief Beth Kormanik hear from Simon Miller, the president of Brand Activation Services and Simon Elliot Events. Miller discusses what brands and attendees want from activations and events today, sharing ways to create authentic, organic connections—plus best practices for different generations and effective photo moments. He also discusses techniques for data capture, the power of nostalgia, when (and when not) to use the latest technology, and more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 41:33