Why Events Should Be a Form of Performance Art (Episode 184)

Hosts: David Adler, Beth Kormanik Guests: Marc Friedland In this episode of GatherGeeks, BizBash chairman and founder David Adler and editor in chief Beth Kormanik hear from Marc Friedland, the owner of Marc Friedland Couture Communications in Los Angeles. He reflects on 33 years in business, sharing how his career has evolved, why he approaches events as a form of performance art, and why personalization and emotions are the most crucial aspects of any gathering. Friedland then walks us through an over-the-top, Dalí-inspired birthday party he recently planned, sharing how each dinner course was integrated into the entertainment and design; how music and multi-sensory decor were used to create effective event transitions; how the surreal, hand-painted invitation set the tone for the event; and much more. Download or subscribe to the show at bizbash.com/gathergeeks. Running time: 37:35