Why Storytelling Is So Important in Events Today

Hosts: David Adler, Lilian Shen Guest: Larry Abel Sponsored by CORT Events, this episode of GatherGeeks is part of season two of our “Royal CORT” podcast series, which includes insightful convos with top event and experience designers. BizBash founder and chairman David Adler and CORT Events’ director of marketing Lilian Shen sit down with Larry Abel, CEO and “dreamer in chief” at Abel McCallister Abel, a full-service experiential agency. In this interview, Abel talks about how the industry is rebuilding back better than ever and taking more risks, and how he strives to create a journey with his events. He also touches on the importance of surprise-and-delight moments with recent examples—edible glitter! a surprise bounce house!—and why he moved his 17-year-old company from LA to Nashville.