Building Better Humans One Flip Flop At A Time

In this episode, Matthew “Griff” Griffin shares the origin story of Combat Flip Flops, a company that started manufacturing in Afghanistan and now operates all over the world. They produce tactical sandals that are culturally appropriate. The company has also put over 1,000 veterans into education through the sale of their products, cleared landmine fields and helped wounded veterans.The major topics discussed include the importance of checklists and procedures, how to gain peace of mind, identifying assets versus liabilities in your clients, keeping your eyes on the mission through your mission statement, the value of return on ad spend and taking care of yourself to give your best to your business.Griff also recommends two books: Steps Ascending: Rise of the Unarmed Forces, written by himself and Leo Jenkins, and Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker.To build a successful brand, Griff advises having a compelling story and purpose, a powerful mission and recruiting highly effective people and keeping the team small. He stresses the importance of everyone being committed to building businesses abroad over earning a fat paycheck, and the need to mitigate damage and optimize your return. Listen now to hear how this Ranger made it all happen, and find simple strategies to start implementing in your business today!During this episode, you will learn about;[01:54]  Intro to Griff and his business[02:41]  How Griff found his purpose[04:23]  The origin story of Combat Flip Flops[11:16]  Griff’s morning routine[16:27]  Bad decisions made in Griff’s career[18:43]  Griff’s formula for identifying his best clients[24:17]  Surrounding yourself with mission-minded employees[26:23]  If Griff could only track one metric, what would it be?[30:04]  A surprising, but insightful, book recommendation[34:46]  How to be obsessed in all areas of your life[37:16]  Griff’s view on networking or masterminding with other entrepreneurs[42:13]  Advice for young Griff[45:25]  How to connect with Griff[46:35]  Info on Gathering The Kings mastermindNotable Quotes"Because you're just making minor course corrections, you're not making huge muscle movements." - Matthew "Griff" Griffin"I'm going to do something safer, like skydiving." - Matthew "Griff" GriffinBooks and Resources Recommended:Steps Ascending: Rise of the Unarmed Forces - Matthew “Griff” Griffin and Leo JenkinsSteps Ascending: Rise of the Unarmed Forces: Griffin, Matthew "Griff", Jenkins, Leo: 9780999293782: Amazon.com: BooksWhy We Sleep: Unlocking the Power of Sleep and Dreams - Matthew WalkerWhy We Sleep: Unlocking the Power of Sleep and Dreams: Walker, Matthew: 9781501144325: Amazon.com: BooksLet’s Connect!Guest Name: Matthew “Griff” GriffinWebsite: https://www.combatflipflops.com/Facebook: