How to Make Money & Keep Customers Happy W/ JD Broadwater

On this episode of Gathering The Kings, host Chaz Wolfe welcomes guest JD Broadwater, Vice President at Chorus SmartSecure, to the king’s stage. A seasoned veteran of the security industry, JD started his journey in 2008 as a technician at ADT. Known for his stellar upselling skills and unmatched networking abilities, JD swiftly climbed the ranks, ending up as the top sales representative at ADT. After leaving in 2019, he channeled his knowledge, drive, and networking prowess into founding Chorus SmartSecure, a home security company that's making waves in the market.Today's episode throws light on the strategies behind JD's tremendous success. We talk about the art of knowing when to compete in a new vertical market, the power of focusing on a niche market, and what it really takes to be successful in sales. JD also opens up about his journey, sharing how he used a challenging period in his life as a catalyst for his success. Tune in now to hear the story of a man who built a security empire from the ground up.During this episode, you will learn about;[01:08]  Intro to JD Broadwater and his business[04:21]  What is the burning desire inside of JD that keeps him pushing for more?[07:07]  How JD motivates himself through competition[10:14]  How do you know when it is time to take on another vertical market?[12:39]  The path JD has taken to get where he is today[17:30]  JD describes a good business decision that he has made[19:33]  How JD chose his niche market[27:17]  JD reflects on a bad decision that he has learned from[32:08]  The fuel that drives JD to be a high achiever[33:58]  What is the number one KPI that JD is tracking right now?[36:59]  JD’s recommended resources[38:33]  The importance of being sold on your own product[40:22]  Advice that JD would give to the younger version of himself[41:36]  How to connect with JD[42:59]  Info on Gathering The Kings MastermindNotable Quotes"You've got to decide that you want to do that. You can't just wish for it." - JD Broadwater"If you're good at what you do, you don't have to give it away." - JD Broadwater“If you won't buy your own product, I don't know how in the world you can convince somebody else to buy it." - JD Broadwater"You need to make sure you're super happy with who you are, before you can go and please other people, and lead other people." - JD Broadwater"I don't know how you expect to come in and get paid extraordinarily by being ordinary." - Chaz Wolfe (Host)"There's obviously other things with business that are the same thing, like you have to learn to master these things, and if you don't, then you're just doing ordinary things, having extraordinary expectations." - Chaz Wolfe (Host)"When times get lean, or before times get lean, the focus on margin versus just top line, can really make the difference on whether you weather through a downturn of sorts." - Chaz Wolfe (Host)Books and Resources Recommended:Hill, Napoleon. Think and Grow Rich. The Ralston Society, 1937.Amazon.com: Think and Grow Rich (Audible Audio Edition): Napoleon Hill, Erik Synnestvedt, Gildan Media, LLC: Audible Books & OriginalsCardone, Grant. Sell or Be Sold: How to Get Your Way in Business and in Life. Greenleaf Book Group, 2012.