The SOP Blindspot: Why Business Owners Miss the Mark

In the heart of every entrepreneur lies a story waiting to inspire. This week, Chaz Wolfe introduces us to the phenomenal Natalie Guzman, a beacon of resilience and grit. Once navigating the turbulent waters of the foster care system, she now stands tall as a CEO, symbolizing the epitome of transformation. After sharpening her skills as a virtual assistant, aiding entrepreneurs globally to streamline their operations, Natalie birthed Nadora.org. This online powerhouse offers essential tools, enabling businesses to craft compelling marketing campaigns, foster robust customer relationships, and generate leads without breaking a sweat. Natalie doesn't stop there; she's taken her expertise on the road, educating aspiring moguls about amplifying their digital presence through optimized websites and seamless business automation.Dive deep into the podcast as Natalie unravels the reasons behind the hesitance of business owners to draft standard operating procedures (SOPs). She staunchly believes in the sanctity of marriage, placing it atop her priority list above all else, including her thriving business. Natalie also emphasizes a crucial distinction: the importance of mastering holistic business skills versus just mastering the trade. With book recommendations like "Profit First" and "Start Ugly", and a shoutout to the Chalene Johnson Marketing Impact Academy, you're bound to leave with a treasure trove of resources. So, what are you waiting for? Hit play and let Natalie's journey ignite the entrepreneurial fire within you.Ready to be inspired? Tune into Episode #347 and let Natalie Guzman redefine what's possible for you!During this episode, you will learn about;00:00 Introduction01:55 Introduction to Natalie Guzman and her business04:00 What is a VA?06:52 Natalie’s Why15:10 From call center employee to VA Mogul20:42 The reason that business owners struggle with SOP’s26:25 A bad business decision30:19 How Natalie goes all in with family and business38:35 What Natalie would tell her younger self40:00 How to connect with Natalie41:24 How to connect with Gathering The Kings Books and Resources Recommended:Profit First:https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414XStart Ugly:https://www.amazon.com/Start-Ugly-Unexpected-Everyday-Creativity/dp/0991755790Chalene Johnson Marketing Impact Academy:https://www.chalenejohnson.com/testimonials/marketing-impact-academy/Let’s Connect!Natalie Guzman:Facebook: https://www.facebook.com/nkeyes91Instagram: https://www.instagram.com/itsnatalieguzman LinkedIn: https://www.linkedin.com/in/natalieguzmanva/ TikTok: https://www.tiktok.com/@itsnatalieguzmanChaz Wolfe (Host): Linktree: