Predictive AI: The Art and Science of Student Engagement

This episode of the Generation AI podcast delves into the evolution and application of predictive AI within higher education, focusing on enrollment predictions and marketing. Hosts Ardis Kadiu and Dr. JC Bonilla explore machine learning's roots, its distinction from generative AI, and its critical role in modeling prospective student behaviors. They discuss the transition from demographic to behavioral data for more accurate predictions, the importance of model tuning and validation, and the future of AI in personalizing student engagement through autonomous agents. The conversation highlights the blend of art and science in feature selection and the significance of adopting models that are understood and trusted by users.