The Future of Online Search: From Keywords to Conversations

In this episode we explore the transformative shift in search engine optimization (SEO) with the advent of Google's Search Generative Experience (SGE). We dive into how generative AI is revolutionizing the way we interact with search engines, moving from keyword-based queries to more conversational, semantic searches. This change is not only altering SEO strategies but also reshaping the landscape of online content discovery, particularly affecting marketers, institutions, and the broader field of higher education. The discussion highlights the need for content to be more nuanced, focusing on user intent and context, and the increasing importance of social signals in determining a website's relevance and authority. We try to unpack the implications of these advancements for website traffic, organic search visibility, and the overall user experience in the digital age.