0200 - Taking Apart A Voice Over Script Pt 3

0200 - Taking Apart A Voice Over Script Pt 3 ·        Big Name Kitchen Electricalso  Another way to signify importance of a words is to give initial capitalisations. That’s what’s happened here, but it’s unclear why. ·        AT STEWART’S!!!o  Another punctuation combination: capitals and not one but three exclamation marks. Certainly, as the name of the store, the information is important, but it’s unclear how excited the reader needs to be when saying this name.·        That’s up to 50% Off ALL.o  The first word is in italics, suggesting that it needs to be subdued. This seems to contradict the first word of the entire script that was also in italics but also emboldened. o  Then there are various bolds and underlines which indicates important information to be highlighted intonationally – and yet it’s information that the listener has already been given, so such emphasis is unnecessary and unnatural. o  For some reason the line is then broken. This kind of layout would normally suggest to a reader that they need to take a small pause at the end of the line and perhaps drop their tone… and yet actually the phrase / sentence / thought continues.·        Household names! Krupps! Smeg! Zanussi! o  The big names are, along with the price offer, what will draw people in. The sale is not on unknown brands they’re on the well-known aspirational names, so these are worth highlighting. Yet the exclamation mark (a single one for each, unlike the triple-marks for the name of the store earlier), suggests change of tone of voice, rather than volume or stress. This doesn’t quite seem right – and perhaps on this occasion more needs to be made of these brand names.·        That’s white goods like fridges and freezers!o  Yes to the subduing of this information, but it’s poorly placed on the page. It needs to be on a line separate from the brand names – but with a run on into the next sentence, (“PLUS ALL surface-top electricals like coffee machines and bread makers!”) as they are ‘balancing phrases’, that say ‘not only this here … but those there too’. So you need to be able to politely query, question or maybe challenge a script that is laid out like this and has poor direction in its punctuation if you are to successfully vocalise the messages and translate what’s written into what’s spoken by you, and received and acted upon by the listener.Audio recording script and show notes (c) 2021 Peter StewartThrough these around-5-minute episodes, you can build your confidence and competence with advice on breathing and reading, inflection and projection, the roles played by better scripting and better sitting, mic techniques and voice care tips... with exercises and anecdotes from a career spent in TV and radio studios. If you're wondering about how to start a podcast, or have had one for a while - download every episode!And as themes develop over the weeks (that is, they are not random topics day-by-day), this is a free, course to help you GET A BETTER BROADCAST, PODCAST AND VIDEO VOICE.Look out for more details of the book during 2021.Contacts: https://linktr.ee/Peter_StewartPeter has been around voice and audio all his working life and has trained hundreds of broadcasters in all styles of radio from pop music stations such as Capital FM and BBC Radio 1 to Heart FM, the classical music station BBC Radio 3 and regional BBC stations. He’s trained news presenters on regional TV, the BBC News Channel and on flagship programmes such as the BBC’s Panorama. Other trainees have been music presenters, breakfast show hosts, travel news presenters and voice-over artists.He has written a number of books on audio and video presentation and production (“Essential Radio Journalism”, “JournoLists”, two editions of “Essential Radio Skills” and three editions of “Broadcast Journalism”) and has written on voice and presentation skills in the BBC’s in-house newspaper “Ariel”.Peter has presented hundreds of radio shows (you may have heard him on BBC Radio 2, BBC Radio 4, Virgin Radio or Kiss, as well as BBC regional radio) with formats as diverse as music-presentation, interview shows, ‘special’ programmes for elections and budgets, live outside broadcasts and commentaries and even the occasional sports, gardening and dedication programmes. He has read several thousand news bulletins, and hosted nearly 2,000 podcast episodes, and is a vocal image consultant advising in all aspects of voice and speech training for presenters on radio and TV, podcasts and YouTube, voiceovers and videocalls.The podcast title refers to those who may wish to change their speaking voice in some way. It is not a suggestion that anyone should, or be pressured into needing to. We love accents and dialects, and are well aware that how we speak changes over time. The key is: is your voice successfully communicating your message, so it is being understood (and potentially being acted upon) by your target audience?This podcast is London-based and examples are spoken in the RP (Received Pronunciation) / standard-English / BBC English pronunciation, although invariably applicable to other languages, accents and dialects.Music credits:"Bleeping Demo" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Link: https://incompetech.filmmusic.io/song/7012-bleeping-demoLicense: https://filmmusic.io/standard-license"Beauty Flow" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Link: https://incompetech.filmmusic.io/song/5025-beauty-flowLicense: https://filmmusic.io/standard-license"Envision" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Link: https://incompetech.filmmusic.io/song/4706-envisionLicense: https://filmmusic.io/standard-license"Limit 70" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Link: https://incompetech.filmmusic.io/song/5710-limit-70License: https://filmmusic.io/standard-license"Rising Tide" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Link: https://incompetech.filmmusic.io/song/5027-rising-tideLicense: https://filmmusic.io/standard-license"Wholesome" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/Link: https://incompetech.filmmusic.io/song/5050-wholesomeLicense: https://filmmusic.io/standard-license Hosted on Acast. 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