0450 – Considerations For Other Reading Styles

2022.03.26 – 0450 – Considerations For Other Reading Styles There are of course many styles in between these two extremes of presentation, all with differing levels of some of those variables and more. For example, your style may change depending on some or all of these (and there may be many, many more considerations):·        The content of the message – an emergency announcement or a soft sell·        The item being sold – bathroom cleaner or luxury condo·        The level of reassurance being given – grass seed or a pension plan·        The duration of the spot, together with the length of the script - five words in 15 seconds, or fifteen words in 5.·        Whether the content is ‘opt-in’ content or interrupting – a webinar someone has chosen and paid for, or a radio ad that they don’t want and have to ‘endure’ rather than enjoy.·        What else is around the message – do you want it to merge with the ambient messages or to stand out? Is the ad before an action movie at the cinema going to engage more if it is hard-hitting or a soft-sell? ·        The demographic of the audience – older/younger, male/female, their education and income and the content of the message·        Their understanding of the language in which you are speaking- arguably slower for those who have it as their second language.·        The formality of the words used - longer words will perhaps be used in the more formal and technical reads for finance and medicine, shorter colloquialisms in a natural read·        The content and the context – although the content may be similar, the presentation of an e-learning on the latest breast cancer care is likely to be different for medical staff than it will be for patients. A bank will likely use a different voice and style to target students than first time home-buyers, or small business start-ups…·        The brand and the message – is the message to ask someone to spend £5 or £5000? Are you feeding their stomach or their mind?·        And so on and so on. Therefore, it’s impossible (and unnecessary) to list every single variation of style here. However, let’s go through what may be some of the main attributes of a ‘read’, from emphatic and energetic Announcer to natural and emotional Conversational. Hosted on Acast. See acast.com/privacy for more information.