0451 – “Can You Dial It Down A Bit?”

2022.03.27 – 0451 – “Can You Dial It Down A Bit?” And in doing so, if a director says “Hmm, you may wanna dial that down a bit”, you’ll be more aware of what it is that you need to dial down on, to give them the read that they need.  VOICE BOX(The list is subjective and not definitive.) Level 6 – Announcer[1] readsStyle: Loud and fast, this presenter almost shouts at the audience with energy and emotion. They are ‘in your face’ and designed to be clear and directive – although they may also turn off the audience and are pretty rare. Clichéd and cheesy, like a circus ringmaster “Ladies, gentlemen and children! Roll up, roll up!”. They are often written in a very stylised way, with irregular words and syntax[2]. Short, sharp sentences, with a high volume and high speed. Brand: Think of car salesroom adverts (and others[3]) on local TV in the US[4], gospel preachers on religious TV channels or the UK’s own Cillit Bang adverts[5]. Often used for ‘what you see is what you get’ adverts, shouting about money-saving deals, simplistic solutions, and basic brands. Basic brands? Yep. Because it sounds cheap and in your face. They were often used to announce variety-type TV shows and the style just stuck, until it became a parody of itself. Such ‘reads’ target a very broad demographic and tries to capture attention. [1] Enunciatory - https://wordsmith.org/words/enunciatory.html [2] The arrangement of words and phrases to create well-formed sentences in a language.[3] https://www.youtube.com/watch?v=xTlI634j_hk [4] Such as in these spoofs: https://www.youtube.com/watch?v=UKT4BOtpHOw and https://www.youtube.com/watch?v=zqHZWdFVyyQ [5] https://www.youtube.com/watch?v=t5ycJrJNMMo Hosted on Acast. See acast.com/privacy for more information.