Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For

Get More Clients With Smarter Email Marketing - A podcast by Rainmaker.FM: The Digital Marketing and Sales Network

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The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that’s why we’re doing any of this, right?). This lesson explains the... Listen to episode