85: Unearthing a Brand's Soul with Barbara Yolles

In today's episode my special guest is Barbara Yolles,  Barbara's vast marketing experience spans the realm of fast-food giant McDonald’s to major ad agencies McCann North America and Campbell Ewald (as Chief Marketing Officer at each). Barbara even led the marketing and advertising for major brands, including PNC Bank, Vanguard Mutual Funds, Johns Hopkins Medicine, TJ Maxx Corporation, Zipcar, World Gold Council, and many other nationally recognized companies. Here are a few topics Barbara can speak to: How culture is more than just a marketing buzzword Recent 2021 marketing trends. The biggest pressure points for companies this year and how marketing can help. How to scale companies in a virtual environment. The ingredients needed to create your value proposition. Unearthing a brand’s soul: The process of “inside out” branding that allows brands to find their true purpose, drive conversation and positively shape our culture in order to make a difference when America needs it most. Why authenticity in business is crucial to business success How to think about events and experiential marketing post COVID How to shift gears and market to Gen Z How to bring data analytics to life through immersive campaigns Additionally LUDWIG+ plus has experienced vast growth during these unprecedented times and is continuing to hire new and impressive team members to bolster their offerings, with another growth announcement due out in the coming weeks.