Episode 066 - Even When You Do Everything Right...

You've built a brand around creating something that people want to hire YOU for. You educate your clients on what it is you do, what makes you different, what to expect, and what it will cost. You've created a system with rules and you've followed those rules...and then it happens. Somehow, the client didn't connect with what you put out there and sticker shock sets in. What do you do? This week we talk about even when you feel you've done everything right, things can still go wrong. Listen u...