[Greatest Hits] How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2

In this Greatest Hits episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.