[Greatest Hits] How Twitter Changed the Branding Game with Brandon Rhoten, CMO at GroundTruth

In this ‘Greatest Hits’ episode of Getting to Aha!, host Darshan Mehta is joined by Brandon Rhoten, Chief Marketing Officer at GroundTruth. Join them as they discuss the impact of social media in humanizing brands, why digital marketing channels should be seen as tools to solve specific brand problems, and leveraging customer insights beyond surface-level metrics. Brandon also discusses specific hiring tactics and details his career journey as a digital marketer.