[Greatest Hits] The Role of Statistical Personas in Business Growth with Priscilla McKinney, CEO at Little Bird Marketing

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Priscilla McKinney, CEO of Little Bird Marketing. Priscila shares her experience in improving business with the application of SOAR, the importance of having a watertight growth strategy, how to develop statistical personas, and the challenges that arise from statistical persona development.