Insights and Empathy: Building Meaningful Customer Relationships with Alex Genov, Head of Customer Research and Marketing Insights at Zappos

In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering great customer service in the digital realm.