Transforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of Zappi
Getting to Aha! with Darshan Mehta - A podcast by iResearch - Fridays
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In this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making.