Understanding Patient Journeys: The Key to Healthcare Marketing Success with Gitesh Dubal of Nova Spark Ventures
Getting to Aha! with Darshan Mehta - A podcast by iResearch - Fridays
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In this episode of @Getting to Aha!, @Darshan Mehta is joined by @Gitesh Dubal, Founder and CEO of Nova Spark Ventures. They explore the significance of curiosity in fostering meaningful conversations, the challenges of extracting actionable insights from data, and the critical need for understanding the patient journey in healthcare marketing. Gitesh emphasizes the role of automation tools in simplifying data accessibility for decision-makers and advocates for a patient-centric approach that leverages insights from patient organizations.