Channelling Brand Mission Through Purposeful PR with Florence Welke | LUSH

Today, we have Florence Welke on the Girls in Marketing Podcast. Florence is a Senior PR Strategist at Lush and is an advocate for aligning your personal values with the company you work for. Lush made headlines when it became one of the first companies to leave Social Media back in 2021 and Florence discussed how this change was communicated to Lush employees and customers, whilst maintaining a strong brand reputation and online community. This episode is a great one if you're looking to drive your work forward with purpose and build a career that aligns with your personal values. This episode covers: Working in PR Building a community online and offline Lush's communication tactics Best marketing campaigns by Lush Huge thanks to Florence for joining us on this episode! Please make sure to like and follow us to keep updated with future episodes, see you in the next one!