Creating Effective PR Campaigns with Rachel Allison | Axe & Saw

In today's episode, we are joined by someone who knows the PR world inside out! Rachel Allison is the founder of PR Agency, Axe & Saw, and someone who regularly advocates for Diversity, Inclusion & Equity in her work. This episode covers: Working in PR Building your own agency The difference between good and bad PR campaigns Working for a small vs large agency The evolution of the PR industry If you're in the PR agency or simply interested in PR, this episode is a must-listen! If you're new around here, make sure you're following Girls in Marketing on social media: LinkedIn: https://www.linkedin.com/company/girls-in-marketing/ Instagram: https://www.instagram.com/girlsinmarketing/ TikTok: https://www.tiktok.com/@girlsinmarketingg