Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠ We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode. Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy. This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon. This episode covers: How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation The future of email marketing Email marketing misconceptions How CRMs and email marketing need to work together Data-driven marketing Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/ See you next week for another episode!